11/20/2023 0 Comments Chinese new years money![]() ![]() The Wells Fargo branch in Stockton gave out an estimated 3,800 envelopes to customers and noncustomers alike. Popular demand caused the branches in Oakland and Sacramento to re-order more envelopes from Jang before Lunar New Year even started. Realizing that some of the bank staff might not understand what he was sending, he sent a letter explaining the importance of lucky money during Lunar New Year, describing it as “an opportunity to create goodwill among our Chinese customers.” The program was an immediate success. ![]() Jang bought decorated red envelopes printed with the Wells Fargo logo and sent them to branches in areas with large numbers of Chinese customers. As Lunar New Year approached, he found a way to make the celebration preparations more convenient for Wells Fargo’s customers in Northern California. Jang daily used his language skills to help customers conduct business in-language and manage correspondence with banks in Hong Kong. In 1961, Jang was working as an assistant cashier at Wells Fargo’s Chinese Department, which specialized in services for Chinese-speaking customers in California and abroad. At the age of 17, Jang traveled to China to study language for two years at University of Nanking (today Nanjing University). His father was a merchant at the Wo Chong Store, which is the only standing building of the once bustling Chinese community along the Sacramento River Delta. He was born in 1920 in Courtland, California. The tradition at Wells Fargo is believed to have started with a banker named Lyman Jang, who understood the importance of Lunar New Year.
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